POVERTY


The prosperity of Americans is not equally distributed among the population.

According to the Bureau of the Census, between 12 and 15 percent of the population in any given year live in poverty. This means that these people are poorly housed, clothed, and fed. Many live in inner-city slums or in rural areas. Statistics suggest that the richest 20 percent of American families have continued to earn more over the past 30 years, whereas the income of the lowest fifth has remained about the same. Thus, the gap between the rich and poor is widening.

Due to such programs as Social Security, poverty among elderly people is much lower today than previously. However, many children live in poverty because they reside in households where one or more parents do not have the education and skills to hold high-paying jobs. Many parents cannot participate fully in the labor
force because they don’t have access to good-quality, affordable child care. The strongest influence on increased income is increased education.

The government has several programs to reduce poverty. Minimum wage rates, unemployment benefits, financial or food aid, and subsidized medical care provide a basic safety net for the economically disadvantaged. Businesses increasingly offer training programs to provide skills that enable people to find and hold jobs.

Labor Force


As the population grows, so does the labor force. The labor force includes most people aged 16 or over who are available for work, whether employed or unemployed. Of course, many of the people in the labor force may be available for work but are not actively seeking employment, such as students and full-time
homemakers. In a recent year, the Bureau of Labor Statistics reported that the size of the American labor force was almost 140 million. Figure 2-2 shows the growth of the labor force.

The labor participation rate is the percentage of the labor force that is either employed or actively seeking employment. In the last three decades, the labor participation rate increased primarily because many more women took jobs outside the home. In 1975, around 46 percent of women worked outside the home.




By 2005, the figure had risen to nearly 60 percent. Some reasons for the increase are that women have been choosing not to marry, to delay marriage, or to marry and pursue careers before or while raising children. Figure 2-3 shows the trend in the labor participation rates for males and females. The expansion of the economy through much of the 1990s coaxed many people, such as retirees, people with disabilities, and homemakers, to enter the labor force.





 
The growth of the economy, changes in the population and where people live, and technological advances have created a variety of new jobs. One of the great strengths of the American economy has been its ability to create new jobs. Most new jobs are in the service industries, such as computer programming, banking
and insurance, leisure, food services, and health care. The growing use of computers has created a large number of technical jobs in areas such as computer applications and programming. The Internet has influenced how firms conduct business, and e-commerce is rapidly emerging as a new way to sell and buy goods and services. The rapid growth in the computer industry has led to a shortage of qualified workers and, in turn, has led to high wages for those with the necessary education and skills. To meet the demand for such high-tech workers, the government allows firms to hire workers from foreign countries.



Many of the new jobs require more skills, which means workers have to be educated. As a result, more people are going to college or acquiring training in new skills. As technology changes and old jobs disappear, many workers need retraining. At the same time, technology has simplified jobs, such as shortorder cook or bank teller. These jobs now require little training and therefore pay low wages. Some jobs, such as telephone operator, have been eliminated since the work has been automated. A large number of workers are in dead-end jobs and are not earning an adequate income to maintain a reasonable standard of living.

For various reasons, including lack of financial resources, public schools in many areas are failing to provide the quality of education historically expected of high school graduates. High school graduates are particularly deficient in math, computer, social, and communication skills. Businesses are sometimes forced to provide remedial education in basic skills for newly hired workers.

MOVING POPULATION


Americans are people on the move. Every year, on average, one out of five Americans changes his or
her address. People move short distances, often from cities to suburbs. They also move long distances,
such as from the Frost Belt, the colder northern half of the country, to the Sun Belt, the warmer southern
half of the nation. As businesses relocate to where customers are located, they affect where other people move to in order to find jobs. For example, factories have relocated to the southeastern states, where wage rates are lower than in the Rust Belt - the north central and northeastern states where the major manufactur-
ing firms once dominated. As illustrated at the beginning of this chapter, the Quest Company decided to move from Ohio to Georgia to lower its labor and other costs.

The continuing movement of people from the city to the suburbs and from the north to the south has led to many unintended consequences. When families and businesses leave cities in large numbers, the cities lose the financial ability to provide high-quality services. As a result, crime and poverty have increased in some large cities. Many southern states such as Georgia and Florida have experienced rapid economic and industrial growth. When businesses move from the Rust Belt, they leave behind unemployed workers, closed factories, decaying towns, and homeless people. However, in recent years, political and business leaders have taken bold steps to revitalize cities and communities in the northern states.

CHANGING POPULATION

The nature of the population has been changing, too. Currently, more than 80 percent of Americans can be racially classified as Caucasian. Because of higher birth rates among nonwhite Hispanics and African-Americans, and recent immigration, their proportions in the population have been growing. This growing
diversity of the workforce increases the need for better cross-cultural communication and sensitivity to the interests and concerns of various groups.

Changes in the birth rate have caused shifts in the number of people in different age groups. For example, because of the high birth rate during 1945–1965, there are more people in the 42–62 age group. Because of this baby boom, the number of people aged 55 and over today has increased substantially. The lowbirth-rate period that followed the boomer period is called the baby bust period.


The baby bust period has created a shortage of young workers, called “busters.” This shortage will con-
tinue to create serious problems, especially when the boomers retire in large numbers.

Businesses must be prepared to offer the kinds of goods and services needed by people of different age
and racial groups. For instance, because of the increase of Spanish-speaking people, some newspapers
and magazines publish Spanish-language editions.

As people live longer, food companies continue to develop special foods and products for the elderly.

GROWING POPULATION


The population of the United States has grown steadily over the years, as shown in Figure 2-1. The growth rate is largely determined by the birth rate, the death rate, and the level of immigration into the country.

Generally, as the standard of living increases, the birth rate falls, and this has been the case in the United States. At the same time, because of better health care and an improved public health system,
people are living much longer.

Much of the population increase takes place through immigration. The United States annually accepts more legal immigrants than any other country in the world, with large numbers coming from Asian and Latin American nations. Many immigrants also enter the country illegally to seek a better life.

Population


The gross domestic product (GDP) of a country cannot increase unless there are enough people to provide the necessary labor and to purchase the goods and services produced. Population statistics enable businesses to plan how much and what kinds of goods and services to offer. However, the GDP of a country
must grow at a faster rate than its population in order to improve living standards. Both the size and the characteristics of the population are important in business planning. Information about the size and characteristics of the

American population can be found at the Web site of the U.S. Census Bureau, www.census.gov.

GROWING POPULATION

CHANGING POPULATION

MOVING POPULATION

 

 

Human Resources


Since its establishment more than 225 years ago, the United States has become the world’s leading economic, technical, and political power. The country has the world’s largest economy and relies on highly sophisticated and modern means of production, transportation, and communication. Americans enjoy a very
high standard of living. All these achievements can be attributed to the enormous resources that the country possesses: the ingenuity of its people, a democratic form of government, a social system that rewards individual initiative, and public policies that encourage innovation.

Despite the many successes, problems persist with regard to discrimination, crime and violence, environmental protection, ethical conduct, and social responsibility. Because businesses are a part of the total society in which they operate, social changes affect how they operate. Similarly, businesses affect society in different ways, as Tyler Eastman will soon discover. Thus, one cannot study business principles and management without also having an understanding of the social forces that shape business.

People are a firm’s most important resource. A recent study of top managers found that finding and retaining qualified workers was more important than finance, technology, product innovation, or international business. The workers help businesses achieve their organizational goals. The challenges faced by businesses are closely interwoven with those experienced by the workers.

In particular, such issues as those caused by changes in population and lifestyles have a direct bearing on business operations and on the well-being of the nation.