Business Principles

The gross domestic product (GDP) of a country cannot increase unless there are enough people to provide the necessary labor and to purchase the goods and services produced. Population statistics enable businesses to plan how much and what kinds of goods and services to offer. However, the GDP of a country
must grow at a faster rate than its population in order to improve living standards. Both the size and the characteristics of the population are important in business planning. Information about the size and characteristics of the

American population can be found at the Web site of the U.S. Census Bureau, www.census.gov.

GROWING POPULATION

CHANGING POPULATION

MOVING POPULATION