An important characteristic of business is that it is dynamic, or constantly changing. To be successful, businesses must react quickly to the changing nature of society. For instance, horses were the principal means of transportation until the invention of steam power. Then, with the emergence of the first cross-country railroad in 1869, goods and services traveled mainly by rail for about 50 years.
When the gasoline engine arrived, travel patterns shifted from train to car, bus, and truck. Shortly thereafter, airplanes glided along at 100 miles an hour but were soon replaced by jets, crisscrossing countries and oceans and carrying people and products to their destinations in a matter of hours.
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